All the marketing courses and gurus want me to really solidify my why so that I can ground all of my marketing content to serve that mission. I have written little snippets here and there, but I sat down to write something for myself and realized, why don’t I write it for everyone!
If you haven’t heard of Start With Why, it’s a Simon Sinek book and concept. The video below is an explainer for you:
He talks about this golden circle. Here is the visual if you don’t want to watch the video.
Basically, to get people to follow you (whether as a leader or as a brand) you need to give them the why behind it. We often get bogged down in the what and the how. Centering everything you do from the Why will make your message reach the right people, better. So let’s break down mine!
The Why
People deserve to live an authentic and fulfilling life
The How
Space for people to show up as themselves and making them feel less alone by sharing experiences.
The What
The Mddl Writings, Podcast, and Community
Then the question becomes, what am I going to do with this?
How this shows up
One of the best compliments I’ve ever received about Support From The Mddl workbook is that reading the workbook felt like going through this journey with a friend. This is precisely how I want people to feel – not because I want them to feel beholden to me or that I am capable of being everyone’s friend, but because when you feel like someone is your friend you feel welcomed, like you can be yourself, and someone is on your side.
It is why I struggle with calling this self-help because while that is exactly what I want you (dear reader) to do. Often, self-help relies on a figurehead or leader who tells you what to do to fix all your problems. I would rather not yell and give you instructions from up on high, I want to be walking the journey with you. I am in the middle with you!
We all know I have got some problems. I’ve learned the more transparent I am about them, my thoughts, and my feelings, the more peace I have. That is why I tell people that The Mddl has saved my life during this time. It has given me the avenue to try to get to that peace.
So, what do I do with this
I’m still figuring it out, my friends!
I saw discussion on TikTok this week about how self-help is an industry to make money, not necessarily to help people. I agree with this wholeheartedly. The term self-help has such an ick factor for me.
I’m figuring out how to take this element of friend along the journey into my actual marketing efforts. But, because you’re already here, I do feel like you’re my friend. It certainly helps that my current email list is still mostly full of my family and friends 🙂
Anyway, I truly hope you have an outstanding day, my friend.